Trends

Experience enablers

Content providers, in-vehicle service providers, data and analytics companies, advertisers, entertainment equipment providers, and social media companies—will likely all clamor to make the in-transit experience whatever we want it to be: relaxing, productive, or entertaining. We are already seeing signs of the imminent war for travelers’ attention. Volvo announced a partnership with Netflix in January 2016 to enable livestreaming while in commute. Several automakers have struck deals with content providers to stream audio to vehicles, which could readily extend to video, Web browsing, and other even more advanced content.

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