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Ecosystem approach leads to innovative solutions in Amsterdam

Amsterdam, the capital of the Netherlands, wanted to become more innovative. But like many cities, it faced a challenge: How to drive innovation when most city department heads were focused on day-to-day operations?

City administrators realized that an ecosystem model could bring together various stakeholders to build smart city solutions. To make this ecosystem model effective, the city’s ideation and innovation processes were removed from operations and centralized within a new workshop environment. The focus was on developing ideas through co-creation with experts and a broad ecosystem of stakeholders including city agencies, businesses, academia, research organizations, and citizens.1

Adopting this ecosystem innovation process required civil servants to work alongside technology experts, corporate entities, social entrepreneurs and start-ups. It also entailed embracing the rapid prototyping of ideas.

New and innovative solutions were applied to the city’s most sticky problems. The city was able to develop seven ideas initially, which were then filtered down to two most critical areas: mobility and poverty reduction.

In line with their sustainable mobility goals, the city recently launched a pilot project called Vehicle2grid.2 The aim of the pilot is to help residents store their locally produced solar energy to their electric car batteries. The pilot involves several ecosystem partners like Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City, Amsterdam University of Applied Sciences and the borough of Nieuw-West. It is a good example of how diverse ecosystem players, in this case car manufacturers, city government, and academia, can come together to test an innovative solution.

Amsterdam’s mobility efforts also include a focus on cycling. Cycling is a way of life in Amsterdam, and the city has built infrastructure, bike tracks and bike racks that could support and encourage bicycling.3 Amsterdam is arguably one of the most bicycle-friendly cities in the world.

In the sphere of poverty reduction, an innovative budgeting app has been developed that helps the poor plan and track their financials.4

Another example of collaboration innovation through an ecosystem approach is the Amsterdam smart citizens’ lab. The lab provided a platform for citizens, scientists, engineers and designers to develop low-cost, easy-to-build and maintain sensor kits that can measure temperature, humidity, light, sound, carbon monoxide and nitrogen dioxide.5 Citizens were active participants in this effort and were taught both the science behind these measurements as well as their technological application, and also how to upload the data to the online platform. This initiative was developed in association with the Amsterdam Institute for Advanced Metropolitan Solutions (AMS). “It was one more step towards a greatly adaptive and user-centered urban environment”, noted Natasha De Sena, programme developer at AMS.6 She also believes that such innovations will transform cities into prosperous, dynamic and adaptive living environments.

[1] Interview with Deloitte Netherlands project team, November 14, 2016
[2] Amsterdam Smart City, “Mobility- Vehicle2grid,” January 28, 2016,
[3] The Guardian, “How Amsterdam became the bicycle capital of the world,” May 05, 2015,
[4] Interview with Deloitte Netherlands project team, November 14, 2016
[5] Amsterdam Smart City, “Citizens & Living: Amsterdam Smart Citizens Lab,” February 26, 2016,
[6] The Amsterdam Smart Citizens Lab, “Towards Community Driven Data Collection,” 2016,
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