Case Studies

Recycle for rewards

Recyclebank has turned recycling into a game: by recycling, households can earn points that can be redeemed for real prizes, such as vacations and discounts on products from hundreds of companies. The number of points earned by each household is calculated by radio- frequency identification device (RFID) sensors on recycling bins. The sensors record how much waste each household recycles. The more you recycle, the more points you get.

The company rewards with additional points if households complete interactives, slideshows and quizzes related to recycling hosted on the company’s website. In just a few short years, Recyclebank has gone from an interesting idea to a company operating in hundreds of cities, with a membership of more than four million households.

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